78% of event professionals say measuring the human impact of events is extremely or very important.
Move from surveys to proof.
Bring last year’s stage footage. We read the room from it, not a survey sample of who replied. You get each signal by name, with its confidence level.
Upload one keynote. You get each signal by name, a moment-by-moment map, and a report with your brand on it, not ours.
Works from one fixed camera on the audience. No wearables, no surveys.
Runs on the recording you already have. Your report carries your brand.
9:14 a.m. the Tuesday after. The budget is on the screen. Finance asks “what did we actually get for the keynote?” You have a survey 12% answered, three weeks late.
The camera at the back already caught when the room leaned in and when it drifted. Proof of Impact turns that footage into measured signals you can take to finance.
You nailed it. Standing ovation. Then the bureau asks the only question that pays: “why are you worth the fee?”
“They loved it” is not an answer a procurement team can file. A measured read of the room is. Proof of Impact names each signal it found, and how sure it is.
Sample
Where the room’s attention converged on you, and where it slipped.
Which silences held the room, and where the cadence lost it.
Which parts of the room you were winning, and which corners stayed flat.
| Signal | Then | Now | Change |
|---|---|---|---|
| Presence Quotient | 58 | 71 | +13 |
| Held-attention | 64% | 79% | +15 |
| Peak reaction | 6s | 11s | +5s |
| Authenticity | 72 | 79 | +7 |
Sample
Each one is read from the room and comes with how sure we are.
How completely the room’s attention converged on the stage.
How engagement built, held, and recovered across the session.
How consistently the room’s visible reactions line up with each other. An expression reading, not a genuineness verdict.
Sponsors are done paying for “estimated reach.” Hand them the attention their activation earned, measured second by second from the footage. That is the difference between a renewal talk and a discount talk.
Sample
Upload the recording you already have. Here is what comes back.
Can the signals be reported as one score for the room?
Method: we set the pass marks first, then test against them. Until they pass, your report names each signal on its own.
Did the room react together, or in scattered ones and twos?
Method: how much of the audience reacts at the same time. Formally, inter-subject correlation.
How long did the room stay with you, not only look up?
Method: head direction, frame by frame, rolled up into how long attention held.
When did the room erupt, and for how long?
Method: the shape and length of applause, read from the audio.
Prices in Canadian dollars. Plans renew monthly until you cancel. Report counts reset each billing period.